Marketing Manager

Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest selling video games of all time with over 70 million copies sold.

We are headquartered in Seoul, South Korea, with regional KRAFTON offices located across the globe.

Our Amsterdam Office is KRAFTON’s EMEA Headquarters which covers the Europe, Middle East & Africa, and the CIS regions, with teams dedicated to Publishing, Esports, Content, Communications and General Operations. These teams support all local offices and development studios in our region.

Onsite, our Amsterdam Office also houses PUBG Studios which is busy with the development of an exciting new IP, currently known as Project “Black Budget”.

We are looking for a Marketing Manager with mid-senior level experience in marketing, reporting to the Lead of the Americas & EU MarCom Team.

You will be an essential member of the marketing team building our IPs brand, leading and executing its creative regional go-to-market plans and omnichannel campaigns in the Americas & EU.

Basic Roles and Responsibilities:

• Working closely with the Lead of the MarCom Team to establish regional omnichannel strategies to support live services content updates and product releases.
• Combine player, market, and culture insights with our product goals to create regional integrated marketing plans across owned and partner channels for European markets.
• Closely collaborate with internal teams to better understand product goals, regional KPIs expectations, and global plans to bring a holistic approach to our regional planning.
• Lead paid & organic campaigns by creating engaging content and assets and track campaign performance by setting marketing indicators that improve player acquisition, engagement, retention, and advocacy for the brand.
• Grow strong relationships with partnering agencies for our various marketing activities and keep track of their performance.
• Lead a small team of Brand and Marketing Managers for all KRAFTON IPs (3 members).

We are ideally looking for:

• Mid-senior levelof related work experience in brand, product marketing, and/or publishing (ideally with working experience on game launch).
• Prior gaming industry experience required.
• Proficient in marketing analytics tools and platforms.
• Excellent communication and presentation skills.
• Creative thinker who can develop out-of-the-box ideas.
• Proven ability to drive projects from start to finish, overcoming challenges through lean communications and creative problem-solving.
• Comfortable when faced with ambiguity.

What we offer:

• A competitive salary
• An allowance to cover the Dutch mandatory health insurance
• 25 paid + 4 extra paid working days off a year
• Relocation package
• Pension scheme
• A commuter allowance
• Lunch allowance and a range of snacks & drinks
• Health and Wellness allowance
• Full assistance with visas and the 30% ruling applications when the candidate is eligible

More about our Amsterdam office…

Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city.

Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings.

Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in.

Likewise, our Amsterdam team reflects the city’s diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team!

We welcome all applications!

We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages.

If this sounds like a good fit for your skills and experience, then apply right away!