A fandom is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Within a fandom, personal recommendations resonate. They evoke images, memories, and emotions associated with their passion, and positively influence the uplift of the aforementioned referral. In short, if you're a D2C brand, this is why you should be looking at niche collections of fandom for your influencer messaging. Panacea connects and facilitates brand partnerships with digital creators and catalysts in fandoms. Starting with 'why', we work in partnership with you to craft authentic storylines that are well-defined, meaningful, and resonant. Embedding your brand into the world’s most passionate and dedicated audiences.