Matcherino is a technology company that builds software that enables game publishers and tournament organizers to run successful Esports tournaments. The Matcherino platform includes tools to increase tournament prize pools including the ability for fans to buy custom game content (DLC, merchandise) as well as support for click through sponsor campaigns (eg., like Coca-Cola to increase the prize pool by $1.) Matcherino also offers financial services including prize pool escrow services and the transparent, documented and tax compliant distribution of tournament prize pools after their completion.