British Esports is a not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent. As a national body, our aims are to support esports and provide expertise and advice. We are focused on the grassroots level of esports and are not a governing body. We are not pushing esports as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other benefits when done in moderation. Esports promotes teamwork and communication, develops communities and provides jobs. We will help to educate parents, teachers, media, policy makers and government – around what esports is and its benefits. We’re working with schools, libraries and other educational establishments to embrace esports and create some inspiring events and activities. The UK is the fifth biggest consumer market for games but has been behind other territories in esports. We are looking at the bigger long-term picture with the goal of creating more British esports talent in the future. Our three goals are to: - Promote esports in the UK and increase its level of awareness - Improve the standard of UK esports - Inspire future talent