When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game. At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players. Unibet is part of Kindred Group, one of the largest online gambling companies in the world, offering a range of sports and betting products across multiple local and global brands.