EXCEL ESPORTS is a British competitive gaming culture brand founded in 2014 by brothers Joel and Kieran Holmes-Darby and is headquartered in London. The brand has competitive rosters across three game titles, Fortnite, VALORANT, FIFA and League of Legends. EXCEL is one of ten founding partners of the LEC, Europe’s most-watched esports league, competes in the NLC, the Northern League of Legends Championship and is home to Fortnite prodigy Jaden "Wolfiez" Ashman, the youngest gamer to earn $1 million in esports. It also has a multi-year sponsorship agreement with leading British telecommunications company BT as the team's Lead Partner. The brand has a unique vision of The Power of Better, a commitment to improve in everything it does and to use its platform to have a positive impact on the wider gaming and esports community.